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3D Cover Image of 'The Two But Rule: Turn Negative Thinking Into Positive Solutions' (Wiley Press)

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The Two But Rule:
Turn Negative Thinking Into Positive Solutions

The Two But Rule (Wiley) is a groundbreaking book that will revolutionize the way teams approach problem solving and innovation in today’s complex world.

With a blend of humor and stories from the realms of technology, entrepreneurship, and history, The Two But Rule’s approach to Momentum Thinking will help you embrace contrary viewpoints, break through avoidance patterns, and overcome inertia in everything, from starting a new venture to tackling the biggest challenges facing humanity. To do that, veteran tech exec John Wolpert is here to reacquaint you with your biggest asset for innovation, one that has been lost in a world stuck between the extremes of obstinate negativity and toxic positivity. Let John Wolpert and The Two But Rule help you find clarity amid chaos and build teams that see opportunities where others see dead ends.

Praise For
The Two But Rule

 “In a world of boring business books, The Two But Rule is a surprising page-turner that delivers a refreshing way to embrace contrary viewpoints and break the cycle of inertia that plagues our national discourse. It’s an approach that both journalists and decision-makers alike might use to better explore problems and solve them.” 

Jack Speer, NPR News Anchor 

 “No buts about it—The Two But Rule brings the art of critical thinking into the 21st century. Not only will you have fun reading this, you really will improve your problem-solving skills.” 

Geoffrey Moore, Author, Speaker, Advisor 

 “The Two But Rule is based on an idea that I reacted to by thinking, ‘But this is ridiculous.’ Then, once I started reading it, I couldn’t stop because, well, I kept finding myself thinking, ‘But he does such a good job of convincing me that he’s right.’ BOOM! John Wolpert snagged me with that magical second but. I am a huge fan of this book—it’s useful, timeless, and just plain fun to read.” 

Robert I. Sutton, New York Times bestselling author of The No Asshole Rule and (with Huggy Rao) The Friction Project 

 “Wolpert creates a memorable way to embrace Momentum Thinking in your innovation process. This technique opens up new possibilities for organizations of all sizes, harnessing the energy of critics and nay-sayers to catapult teams in new and better directions.” 

Henry Chesbrough, Professor at UC Berkeley’s Haas School of Business, and author of Open Innovation 

Sample Chapters

Chapters 1 and 17 – Two But Basics and Solving Ocean Plastic

Teams that want to understand the essentials of Momentum Thinking and how to apply it can now read two excerpts from the full book in this Wiley-supplied PDF.

Chapter 17 is the final case in the book and applies Momentum Thinking to the problem of ocean plastic. I hope you enjoy it and that it has an impact for you and your team.

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