top of page


The Two But Rule: Turn Negative Thinking Into Positive Solutions

A book by John Wolpert

John Wolpert's book from Wiley, The Two But Rule, is a must-read for anyone looking to turn negative thinking into positive solutions.

3D Image of 'The Two But Rule: Turn Negative Thinking Into Positive Solutions' (Wiley Press)

Get It Now

Head to to join the ongoing conversation about problem solving by applying Momentum Thinking with the Two But Rule. Weekly new content and special offers for live advising sessions.

DALL-E Two Buts Logo

Subscribe Now


Contributing Writer

John Wolpert is a contributing Writer for Forbes. Check out his articles on technology and business model innovation.

Forbes Logo

Read Now

Harvard Business Review


Check out John Wolpert's writing on collaborative business innovation.

Harvard Business Review HBR Logo

Read Now

bottom of page