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John Wolpert

Author, Product Executive, Speaker

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New Release

The Two But Rule: Turn Negative Thinking Into Positive Solutions

John Wolpert's upcoming book from Wiley, The Two But Rule: Turn Negative Thinking Into Positive Solutions, is a must-read for anyone looking to improve their mindset and solve complex problems. Drawing on his decades of  experience, from the early days of the Web to the rise of artificial intelligence, Wolpert provides actionable strategies for turning negative thinking into positive solutions.

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Praise for
The Two But Rule

 “In a world of boring business books, The Two But Rule is a surprising page-turner that delivers a refreshing way to embrace contrary viewpoints and break the cycle of inertia that plagues our national discourse. It’s an approach that both journalists and decision-makers alike might use to better explore problems and solve them.” 

Jack Speer, NPR News Anchor 

 “No buts about it—The Two But Rule brings the art of critical thinking into the 21st century. Not only will you have fun reading this, you really will improve your problem-solving skills.” 

Geoffrey Moore, Author, Speaker, Advisor 

 “The Two But Rule is based on an idea that I reacted to by thinking, ‘But this is ridiculous.’ Then, once I started reading it, I couldn’t stop because, well, I kept finding myself thinking, ‘But he does such a good job of convincing me that he’s right.’ BOOM! John Wolpert snagged me with that magical second but. I am a huge fan of this book—it’s useful, timeless, and just plain fun to read.” 

Robert I. Sutton, New York Times bestselling author of The No Asshole Rule and (with Huggy Rao) The Friction Project 

 “Wolpert creates a memorable way to embrace Momentum Thinking in your innovation process. This technique opens up new possibilities for organizations of all sizes, harnessing the energy of critics and nay-sayers to catapult teams in new and better directions.” 

Henry Chesbrough, Professor at UC Berkeley’s Haas School of Business, and author of Open Innovation 

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About John Wolpert

John Wolpert is the author of the upcoming book from Wiley, The Two But Rule: Turn Negative Thinking Into Positive Solutions. He is also the CEO of consulting firm TacitPath ( and has been featured in Harvard Business Review and Forbes. With over 20 years of experience in the field of business and technology, Wolpert is a sought-after speaker and advisor.

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